MEDIA & PRESS
Media Kit — Pure Path Northwest
Bios, approved topics, company language, headshot, and press contact for journalists, podcasts, and publishers.
Press Contact
Danny Albert, Founder
Email: [email protected]
Phone: (208) 210-6979
Location: Hayden, Idaho, USA
Brand site: purepathnorthwest.com
Founder site: dannyalbert.com
Approved Brand Names
- Pure Path Northwest — primary brand and commerce authority
- Danny Albert — founder
- Get PPNW — $12.99 10-day starter protocol at getppnw.com
- Path AI Health Advisor — advisor / tracker at ppnwadvisor.com
Founder Bio — Short (50 words)
Danny Albert is the founder of Pure Path Northwest. After 25+ years as a custom automotive builder, industrial exposure pushed him to study mineral delivery and recovery. He now builds cold-extracted fulvic and humic products and educational tools focused on bioavailability, transparency, and practical protocol design.
Founder Bio — Long (150 words)
Danny Albert spent more than two decades building custom vehicles — a world where material quality, tolerances, and delivery systems decide whether a machine performs. Years of shop-floor chemical and heavy-metal exposure forced a harder question: why recovery fails when transport fails. That question became Pure Path Northwest, a Hayden, Idaho company focused on cold-extracted fulvic and humic acid as a bioavailability layer rather than another crowded supplement stack.
Danny writes and speaks about extraction quality, fulvic versus humic roles, mineral transport, and how consumers can evaluate source, testing, and claims. Across the ecosystem he built Get PPNW as a low-friction 10-day protocol and Path AI Health Advisor as a tracking and personalization layer. His preferred framing is engineering-first: receipts, mechanisms, and honest limits — not hype.
Company Description — Short
Pure Path Northwest is a Hayden, Idaho bioavailability company producing cold-extracted fulvic and humic acid products, educational science resources, and protocol tools for people who need nutrient delivery and recovery support to actually work.
Company Description — Long
Pure Path Northwest develops and sells cold-extracted fulvic and humic acid products designed around transport and binding roles rather than generic “more ingredients” positioning. The brand publishes science explainers, comparison pages, audience protocols, and founder education so customers and publishers can evaluate mechanisms, sourcing, and limitations. Commercial entry points include full-size products on purepathnorthwest.com, the Get PPNW 10-day starter protocol, and Path AI Health Advisor for personalized guidance and tracking. Pure Path Northwest is founder-led by Danny Albert and headquartered in Hayden, Idaho.
Approved Interview Topics
- From custom automotive builds to bioavailability technology
- Why delivery systems matter more than stack size
- Fulvic acid vs humic acid — complementary roles, not interchangeable labels
- What cold-water extraction preserves and what heat can damage
- How consumers can evaluate supplement transparency (source, COA, contaminants, extraction)
- Blue-collar recovery: welders, mechanics, and chronic exposure load
- Building a multi-property health ecosystem: education → starter protocol → advisor → full products
- Protocol tracking without overclaiming medical outcomes
- Shilajit quality and contamination questions consumers should ask
Headshot & Visual Assets
Primary headshot for press use:
- Founder studio headshot
- Shop / builder context photo
- Custom build context photo
- Pure Path Northwest logo (square)
- Brand share image
Key Source & Research Links
- What Is Fulvic Acid?
- What Is Humic Acid?
- Why Cold Extraction Matters
- Bioavailability
- Fulvic vs Humic
- Pure Path vs Shilajit
- Founder page on Pure Path Northwest
- Danny Albert — research & story hub
- Get PPNW — 10-Day Protocol
- Get PPNW Science
- Path AI Health Advisor
- FAQ
Boilerplate Disclaimer for Editors
Pure Path Northwest products are dietary supplements. Statements on this site have not been evaluated by the Food and Drug Administration and are not intended to diagnose, treat, cure, or prevent any disease. When citing company materials, prefer mechanism and process language over disease or outcome guarantees. For claim substantiation questions, contact the press email above.